Yes, sometimes the cost of Macro-marketing can be to high. [New considerations]
What is macro marketing?
Macro marketing is the influence that marketing policies and strategies have on an economy a society. Macro marketing focuses on how society distributes goods and service and the global impact of marketing. This looks at patterns and efficiency or lack of efficiency of popular marketing.
A social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes societies objectives.
What is supply and demand?
The amount of a commodity, product, or service available and the desire of buyers for it.
Does macro marketing cost too much?
The cost measure of macro marketing is customer satisfaction. If we are looking at the current situation of supply and demand a macro marketing in American Society. Then we would spine plenty of examples of the effects of macro marketing on society. We can just look at current politics. The COVID vaccine once there was not enough vaccine, but now there is not enough consumers of the vaccine. Much of this oversupply is credited to politics and fear. The fear that it is a political stunt to affect human life, the fear that a vaccine may be unhealthy, or the fear that is not even real. Fear is a powerful driving force of decision making.
Where is it can be expensive to invest in macro marketing it can also cost lives if used improperly. So, in determining cost of an investment a company must look at the total cost. If we look at costs in the number of human lives, then there is no expense too great to save a life. If we look at cost in the amount of dollars and profits. Then we can see how it could be too much. Hey consumer who is part of macroeconomics formula and the equation in marketing success would most likely state that they hope their life was worth more than a dollar.
Is the cost too much to be able to influence society?
Yes, at some point the cost of utilizing macro marketing to influence society into crimes, personal endangerment, or loss is too much. A company must decide if it’s product or cause has to high of a price that they are willing to sacrifice.
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